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Print and Graphic Design for Financial Organization CNO


Print and Graphic Design for Financial Organization CNO


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CNO (formerly Conseco) is a large financial services organization with more than 4 million customers around the world. When the company underwent a rebrand they wanted a brochure to reflect this new brand and connect it with the old look. It was important that their customers understood the changes and that CNO maintained brand recognition.


Skuba designed a gatefold package that holds 10 insert cards with a message to all customers that announced the exciting changes happening at Conseco. The primary colors and interesting patterns created a simple graphic look around the imagery that brought the focus back to the message.


The result is a clean and modern package that represents the layers of an American Corporation. Built around the CNO Financial Group logo and tying in the new Conseco identity created a unique graphic design that made a big splash. The creative packaging and unconventional delivery of information is something that an agency like Skuba brings to large businesses.

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